I think Cadbury well identified the charm of this festival in Indian crowd and that explains their lovely ads that just come up some days before Rakhi - "Cadbury Celebrations - Bandhan" Ads and their Tag line "Kyunki rakhi par sirf shagun kaafi nahi..." is enough to tempt both brothers and sisters to buy them! The ads are available at Cadbury's site at
http://www.cadburyindia.com/downloads/ads-celebrations.asp
Check out the Cadbury Celebrations - Bandhan ones..The second one is my fav which came in 2004. There are two gifts lying on the table and the elder sister is tying Rakhi to the brother. The younger sister meanwhile swaps the order of the gifts so that she can get Cadbury Celebrations hamper while the other gift which is wrapped in a decorative paper (now on top) goes to elder one.
But the brother swaps it again and gifts the Cadbury one to elder sister. The younger one sadly ties the Rakhi, making faces but then is so glad to see the same but bigger hamper under the gift cover! Beautiful expressions, nice direction..
A must watch! :-)
I just watched it and I am still humming the song (written by Gulzar for Cadbury) that plays in background...
Rishte yeh pakne do..
Aankhon se chakhne do..
Dil agar dhadke to..
Seene mein rakhne do!
Dil agar dhadke to..
Seene mein rakhne do!
With a Rakhi that I get from my sis every year, I also get a nicely wrapped small packet of Dry Fruit mixed with elaichi (replacement for the sweets that she can't courier me) and a hand written letter in her beautiful handwriting where she almost says her heart out. She always writes and hopes that we are together at this occasion next time, but last four years have always kept me tied in my job and life, rather than to be back home at this time. Anyways going home at Rakhi meant losing my chances of getting leave at Diwali which again was not acceptable, so I chose to be guilty at this occasion.
Her letters/greeting card is what makes me feel special for this occasion...
I hope I would be actually getting my Rakhi tied from sis next time, rather than my right and left hand playing the role of brother and sister!
Rishte yeh pakne do...
3 comments:
In One Word- Awesome
In Two Words- Truly Inspiring
I think its one of the best blog i ever read. Festivals like Rakhi makes us realize how much deep rooted is our indian culture. Rakhi is not just a thread, it's a symbol of hope, courage and strength.
For me the best gift my parents gave was - my Sis. We used to fight like cats and dogs when we were in school. Mamma shouting at us. Di being Dad's fav always ensured i was on the Dad's firing line. But as days and years passed, our relationship matured. We have being best of the friends. Whenever one of us is in trouble, the other one act as a pillar of strength.
The red dry pithai alongwith rice grain wrapped inside the hand written letter makes this festival even more special.This letter is full of warmth and blessings.
As you read it, all the good and bad times spent together comes before one's eyes and make it even more nostalgic.
The feelings of this relationship was best captured in the movie 'Hare Rama Hare Krishna' esp the song:
Phoolon Ka Taaron Ka Sabka Kehna Hai
Ek Hazaron Mein Meri Behna Hai
Sari Umar Hame Sang Rehna Hai...
Above all i love threads . And Rakhi ensures that i have enough threads to cover my wrist :)...
Thanks Ashish! :) I can see your emotions flowing in ur words! :-)
I agree...the fights that we have while we are kids are no less than Tom-Jerry ones!:-p Your well written comment made me recall a lot of beautiful memories...
The best one...Me and my sis being twins, we always used to have a bet of who wishes the other B'day first, because the second one would have to say 'Same to you'! And we used to pretend we are sleeping in our rooms, anxiously waiting our watches to strike 12, and then at the exact moment...door's banging, and we rushing to each other's rooms and almost shouting HAPPY BIRTHDAY!! :D which used to wake up everybody in our house, and may be some neighbors as well! Being a twin added that something extra to this relation of being best of friends, that extra intimacy and understanding, but it definitely would have been a pain for our parents initially, for they could not make one of us understand "Dekho tum badde ho na...woh to chhotta hai..tum hi maan jao!" :-p
Making noise when everybody was asleep on Sunday afternoons and then getting scolded, I just needed a few hours to transform a complete tidy house to a complete mess in Summer vacations! And the excuse used to be..I was doing my holiday homework! ;-) (Charts, Thermocol, Sketch pens, Water paints, Fevicol and what not)And then of course she used to help me tidying up the things, fighting for stupid little things, saving each other from outcomes of mischief as well, most of the time it was me whose acts had to be made invisible! ;-)...Ah..sweet memories! :-)
And amrit, me to remember ur giving me 1 rs of the rakdhi shagun of 201, 501 rs and keeping the rest in ur pocket every rakhdi.. and me pleading to you all day to get my share.. Finally we would put that money in the golak and cherish how rich we became..M blessed to have u as my brother.. my most precious gift ever.. :-)
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